Learnings & takeaways
Constraints exist… and we work around them!
Working with the youth customer segment presented more legal limitations than I initially imagined. We were challenged to adjust to these constraints and explore creative ideas outside of our envisioned scope. However, I wouldn’t have it any other way – I learned to find comfort in the discomfort!
Designing for multichannel experiences is important
Design is such a multifaceted experience, and I learned how important it is to care for every aspect. Before, I imagined in-person bank branch visits and the various digital experiences as separate processes, but I quickly realized how intertwined and impactful each service is for the overall customer experience.
The world is a network – more people beyond just our users are impacted by our designs
Though our project focused on the youth customer segment, our designs encompassed the needs and goals of many people, including their parents, the bankers they interact with, their peers, and much, much more. It was insightful to think through every step of the process and see how users’ behaviors and experiences are shaped by those around them.
